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61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Typically two thirds of businesses have outstanding and good scores. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out much more reviews to get an idea of how the business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a doctor or an attorney.
Younger people (age 18-35) are much more inclined to work with a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
83% Of Customers Do Not Trust Advertising
The conventional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to take note of customers' recommendations online.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an unassailable influence on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a negative or average one.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US buyers consider reviews as 'very influential'.
To illustrate the value of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics show the basic appeal of a site can just presume when it comes to trust.
Source: Review Trackers
Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Given that the large majority of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
Reviews have a huge effect on their decision when clients have to choose a solution provider.
Source: DemandGenReport