63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually utilize them.

Although we now understand why consumer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

89% Of Shoppers Prefer To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile browser, people prefer to read reviews on their smart phones.

Source: Statista

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

82 Percent Of Customers Go To Review Sites Since They Wish To Buy A Product Or A Service And Want To Get The Facts About Business Services And Products.

Review sites are locations that people go to get the facts about a product, business or service . Because they have currently formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your consumers builds their trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are ready to spend more money with a business.

Source: Statuslabs

Reviews Posted On Twitter Can Grow Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated material has an unassailable effect on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

77% Of Customers Would Likely Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a medical professional.

Young people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you manage to pick a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

More Than Half Of Customers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista