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Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads pick to focus on consumers' suggestions online.
Source: Statuslabs
60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and rating data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally two thirds of businesses have exceptional and great scores. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews
Take notice of this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your clients creates trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.
As you may expect, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews stay without a reply. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful people know the value of being informed. User-generated content has an indisputable influence on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
82 Percent Of Consumers Visit Review Websites Because They Want To Buy An Item Or A Service And Wish To Get The Truth About The Businesses Services And Products.
Review sites are places that people go to get the truth about a item, business or service . Users come because they have currently formed a buying decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz