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88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats suggest a company's reputation doesn't affect simply the customers. Potential employees likewise take a look at ratings and read reviews.
Source: Deloitte
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually utilize them.
Although we now understand why consumer reviews are so effective, most businesses obviously do not.
Source: LsaInsider
30% Of Clients Feel Positive About A Company Which Responds To Online Reviews
Keeping in touch with your consumers establishes trust. Even something as basic as reacting to their reviews and comments can make them feel valued.
As you may anticipate, customers who feel this way are ready to spend more cash with a company.
Source: Statuslabs
89% Of Clients Review A Companies Responses To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's buyers are wary and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews
Regardless of how enticing your marketing is, you still require consumer reviews. There is no other way around it. Consumers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the massive impact user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.
Source: Capterra
89% Of Buyers Prefer To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, everyday people choose to read reviews on their phones.
Source: Statista
The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.
With the help of other customers, you quickly choose a model that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
Google Accounts For 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for a product with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To show the value of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such products.
Source: Turntonetworks
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize An Organisation
This stat is among many that highlight the importance of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your customers delighted is more vital than ever.
57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
11 percent looked just for companies with an ideal five star score.
Source: Brightlocal