49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.

Source: Review Trackers

Visitors Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

89% Of Clients Review A Businesses Replies To Reviews

Not only do most clients check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Google Represents 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats show that 63% of customer reviews stay without a response. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If A Business Takes Care Of Problems Rapidly And Efficiently, 95% Of Disappointed Consumers Will Return To A Company

Clients do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

77% Of Consumers Would Most Likely Leave A Review If They Were Asked

More than a 35% would submit a review to advise others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to submit a review to help other individuals with their choice making process.

Source: Podium

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they understand the massive impact user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

74% Of Local Companies Have At A Minimum, One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings statistics, we found out that a company requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal