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More Than Half Of Shoppers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are purportedly the more vocal ones.
Source: Statista
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
74 Percent Of Local Companies Have At Least One Google Review
A single review is far from enough to enhance your website's SERP ranking.
Taking a look at online rankings data, we learnt that a company requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Service
This stat is among many that illustrate the importance of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your consumers pleased is more vital than ever.
57% of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for businesses with a best five star rating.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
15% Of People Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of possible customers will not even think about working with a company they can't find opinions about.
Source: Statuslabs
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics place customers' reviews as the most credible source of suggestions. Online reviews normally carry the same weight as recommendations from family and friends.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
82 Percent Of Consumers Go To Review Websites Since They Wish To Buy A Product Or A Service And Want To Get The Truth About The Businesses Services And Products.
Users come because they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.
Source: Review Trackers
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
US Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista