Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Service

This stat is among many that highlight the significance of online scores. Now that news of client complete satisfaction travels this fast, keeping your customers pleased is more important than ever.

57 percent of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for services with a perfect five star ranking.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really use them.

Although we now understand why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Corresponding with your consumers establishes trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

83% Of All Younger Consumers Were Invited To Post A Review Recently

Of those asked, 80% of clients did submit a review. In general, businesses have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

15% Of Users Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15% of potential consumers won't even think about working with a company they can't discover opinions about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

Reviews Shared On Twitter Can Grow Online Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews remain without a reply. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers

Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'very frequently'.

Source: Trust You