53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

73% Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the potential consumers are looking for. Nearly a third of consumers state written reviews are the only feature that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Typically two-thirds of businesses have outstanding and good scores. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually make use of them.

Although we now know why consumer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

95% Of Unhappy Consumers Will Return To A Business If A Company Makes An Effort To Solve Issues Rapidly And Efficiently

Clients don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick a physician or a legal representative.

Younger people (age 18-35) are much more likely to employ an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics show a business's reputation doesn't impact simply the clients. Prospective team members likewise look at rankings and read reviews.

Source: Deloitte

89% Of Customers Review A Businesses Reactions To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores statistics, we found out that a company requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing consumers see. Still, users focus on other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Given that the huge majority of customers check out reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you manage to select one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra