More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

15 Percent Of Customers Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of potential consumers won't even consider working with a business they can't find viewpoints about.

Source: Statuslabs

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.

Source: Review Trackers

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats place consumers' reviews as the most reliable source of suggestions. Online reviews normally bring the very same weight as guidance from family and friends.

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings statistics, we learnt that a company needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Take note of this fact. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US buyers consider reviews as 'very influential'.

To show the significance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

More Than Half Of People Aged 25 To 34 Published Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

83% Of Clients Don't Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements select to focus on customers' recommendations online.

Source: Statuslabs

98% Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million consumers go to Yelp on a monthly basis. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal