49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more genuine which is what the would-be consumers are looking for. Almost a 3rd of customers say written reviews are the only function that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly pick one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still require client reviews. There's no other way around it. Clients are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings data, we learnt that a company requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Definitely Give A Review

More than a 35% would post a review to notify others about their customer encounter and 24% would rather direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and score stats reveal people value the opinion of peers more than any other material.

Source: Collective Bias

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats show the basic appeal of a site can only presume when it pertains to trust.

Source: Review Trackers

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Communicating with your clients builds their trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews

Online review stats show that 63% of customer reviews stay without a reaction. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

95% Of Disappointed Consumers Will Return To A Business If A Business Takes Care Of Issues Quickly And Efficiently

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. However, they understand the huge effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Users Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Clients Prefer To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile internet browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

83% Of Clients Do Not Trust Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to take note of clients' suggestions online.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Posted On Twitter Can Help Improve Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo