Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

83% Of All Younger Consumers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did submit a review. In general, companies have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

Reviews Published On Twitter Can Increase Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

The Average Review Length Has Become 65% Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

67% Of Customers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they recognize the huge impact user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Buyers Want To Read Reviews On Their Cell Phones

Be it via an app or a mobile internet browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

Customers Might Spend 31% More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users describe your product and services, the more cash you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'really often'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat consumers well typically prosper, review sites help make sure of that.

Source: Statuslabs

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people know the value of being informed. User-generated content has an unassailable effect on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

15 Percent Of Clients Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of potential customers won't even think about working with a business they can't discover opinions about.

Source: Statuslabs