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Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% boost.
Source: RevLocal
Online Product Reviews About A Product Can Increase Its Conversion Rate By A Staggering 270%
User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies really make use of them.
Although we now understand why consumer reviews are so effective, many businesses obviously don't.
Source: LsaInsider
Reviews Published On Twitter Can Improve Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic popularity of a site can only go so far.
Source: Review Trackers
72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews
Regardless of how alluring your marketing is, you still need customer reviews. There's no other way around it. Clients are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
When consumers have to pick a service provider, reviews have a massive impact on their decision.
Source: DemandGenReport
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website
Generally, 142 million customers go to Yelp each month. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista