95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'really often'.

Source: Trust You

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your consumers establishes trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online rankings stats, we discovered that a business requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review stats show that 63% of customer reviews go on without a reaction. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Since the huge majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Score

This stat is one of numerous that illustrate the value of online scores. Now that news of client satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for organizations with a best five star score.

Source: Brightlocal

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat customers honorably typically flourish, review sites help make certain of that.

Source: Statuslabs

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a doctor or a lawyer.

Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

US Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs