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67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
Reviews have an enormous effect on their decision when clients have to select a service provider.
Source: DemandGenReport
15 Percent Of Buyers Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of possible customers won't even consider working with a company they can't find opinions about.
Source: Statuslabs
70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
Since They Desire To Purchase A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Go To Review Sites.
Users come because they have actually already formed a buying decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
72 Percent Of Consumers Won't Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still require consumer reviews. There's no other way around it. Clients are still ready to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a website can only go so far.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Software Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Consumers Prefer To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile browser, everyday people choose to read reviews on their phones.
Source: Statista
Only 6% Of Customers Don't Rely On Consumer Reviews At All
According to client review statistics, a tremendous 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews initially.
Source: Statista
95% Of Disappointed Customers Will Go Back To A Company If A Business Manages To Fix Issues Rapidly And Effectively
Customers don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to choose a lawyer or a doctor.
Younger people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Because the vast bulk of customers read reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal