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49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
82 Percent Of Consumers Check Out Review Websites Because They Want To Acquire A Product Or A Service And Wish To Get The Facts About The Businesses Product Or Services.
Users come since they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Unprecedented 270 Percent
User review statistics show the purchase possibility for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
74% Of Local Companies Have At A Minimum, 1 Google Review
One review is far from adequate to enhance your website's SERP ranking.
Taking a look at online rankings data, we discovered that a business needs to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
77% Of Clients Would Certainly Post A Review If They Were Asked
More than a 35% would post a review to advise others about their client encounter and 24% would likely direct their review to the business itself.
Over a 26% would be willing to give a review to help other individuals with their decision making process.
Source: Podium
30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews
Communicating with your clients establishes trust. Even something like responding to their comments and reviews can make them feel appreciated.
As you may anticipate, customers who feel this way are ready to spend more cash with a business.
Source: Statuslabs
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact make use of them.
Although we now understand why client reviews are so powerful, many businesses obviously don't.
Source: LsaInsider
15 Percent Of Clients Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of prospective customers won't even think about doing business with a company they can't find opinions about.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista