Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying preferences.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews

Communicating with your customers develops trust. Even something easy like responding to their comments and reviews can make them feel valued.

As you might anticipate, clients who feel this way are going to invest more money with a business.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews go on without a reaction. That's regrettable, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

Over Half Of Customers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and rating data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

73% Of Customers Think Client Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the prospective clients are searching for. Almost a 3rd of consumers say composed reviews are the only feature that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

89% Of Clients Browse A Companies Replies To Reviews

Not only do most individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Published On Twitter Can Help Boost Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a massive effect on their decision when customers have to select a service provider.

Source: DemandGenReport

If They Were Asked, 77% Of Consumers Would Probably Post A Review

More than a 35% would leave a review to notify others about their customer encounter and 24% would probably direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their choice making process.

Source: Podium

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista