Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

72% Of Clients Will Not Take Action Unless They Read Some Reviews

Irrespective of how tempting your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Half Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly usually prosper, review websites help make sure of that.

Source: Statuslabs

The Average Review Word Count Has Become 65% Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and rating data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

30% Of Customers Feel Favorable To A Company Which Answers Online Reviews

Communicating with your clients develops trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

More Than Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is one of many that show the importance of online rankings. Now that news of customer fulfillment travels this fast, keeping your customers delighted is more vital than ever.

57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for services with a perfect five star score.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Given that the huge bulk of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista