If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

United States Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

82 Percent Of Consumers Visit Review Sites Because They Want To Buy A Service Or A Product And Want To Get The Truth About The Businesses Services And Products.

Review sites are places that customers go to get the truth about a service, business or item . Users come due to the fact that they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as recommendations from friends and family.

Source: Brightlocal

70 Percent Of Customers Choose To Discover A Business By Means Of Posts And Reviews, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general appeal of a site can only presume when it concerns trust.

Source: Review Trackers

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than Half Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Ranking

This stat is among many that highlight the importance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your customers pleased is more crucial than ever.

57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for businesses with an ideal five star score.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'very influential'.

To highlight the significance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those very same clients are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online rankings stats, we learnt that a business requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

89% Of Customers Review A Businesses Replies To Reviews

Not only do most clients read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone