70% Of Consumers Prefer To Learn About A Business Via Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Normally, 142 million customers visit Yelp monthly. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

USA Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating actually helps your overall score.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Consumers Review A Companies Reactions To Reviews

Not only do most shoppers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Over Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is among lots of that illustrate the importance of online rankings. Now that news of client fulfillment travels this fast, keeping your clients pleased is more vital than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for businesses with a perfect five star rating.

Source: Brightlocal

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements select to focus on customers' recommendations online.

Source: Statuslabs

53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews remain without a reaction. That's too bad, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most credible source of suggestions. Online reviews generally carry the exact same weight as suggestions from loved ones.

Source: Brightlocal

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings statistics, we discovered that a company needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a physician or a legal representative.

Younger people (age 18-35) are much more likely to work with a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters