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More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
61% Of Local Businesses Have An Average Score Of 4 To 5 Stars
Typically 2 out of 3 businesses have exceptional and good ratings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat customers honorably generally flourish, review sites help make certain of that.
Source: Statuslabs
73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with ratings alone.
Written reviews make the stats appear more authentic which is what the prospective customers are trying to find. Practically a 3rd of customers say composed reviews are the only feature that makes them think the sites' reviews are relevant and helpful.
Source: Fan and Fuel
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Company
This stat is among lots of that highlight the importance of online rankings. Now that news of client complete satisfaction travels this fast, keeping your consumers happy is more important than ever.
57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11 percent looked only for businesses with an ideal five star score.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'very frequently'.
Source: Trust You
70% Of Consumers Prefer To Find Out About A Business By Means Of Posts And Reviews, Rather Than Ads
Advertisements are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review stats show the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews
Corresponding with your customers establishes trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.
As you might anticipate, customers who feel this way are ready to invest more cash with a business.
Source: Statuslabs
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses really make use of them.
Although we now know why consumer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
83% Of Consumers Don't Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take note of customers' recommendations online.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated material has an unassailable effect on customers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
When customers have to pick a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Stats reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise influence our purchasing decisions.
According to social reviews stats, Facebook affects the majority of users' purchase decisions.
Facebook reviews stats expose that four out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal