77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews World-wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require customer reviews. There's no skirting around it. Clients are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44% boost.

Source: RevLocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize An Organisation

This stat is among many that illustrate the importance of online ratings. Now that news of client fulfillment travels this quick, keeping your clients happy is more vital than ever.

57% of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for businesses with an ideal five star ranking.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you quickly decide on one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers

24% of US consumers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those exact same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Almost a third of consumers say written reviews are the only function that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

89% Of Clients Read A Businesses Replies To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal