Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential customers are looking for. Practically a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are useful and pertinent.

Source: Fan and Fuel

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

USA Consumers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we found out that a business requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews stay without a reaction. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Company

This stat is one of lots of that highlight the value of online scores. Now that news of client complete satisfaction travels this fast, keeping your consumers delighted is more vital than ever.

57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for organizations with a best five star score.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

89% Of Clients Choose To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile web browser, consumers prefer to read reviews on their smart phones.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Just 6% Of Customers Do Not Trust Customer Reviews At All

According to client review statistics, a massive 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews World-wide

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers