Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Since the vast majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Most Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Majority Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of many that illustrate the importance of online rankings. Now that news of customer fulfillment travels this fast, keeping your customers pleased is more crucial than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for organizations with an ideal five star ranking.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Due To The Fact That They Desire To Buy A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Check Out Review Sites.

Users come since they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat consumers honorably generally flourish, review sites help make certain of that.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats indicate a business's reputation does not impact just the clients. Prospective employees also look at scores and take a look at reviews.

Source: Deloitte

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Shoppers Like To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile browser, people today prefer to read reviews on their smart phones.

Source: Statista

Clients Could Spend 31 Percent More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users describe your product and services, the more cash you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra