72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how alluring your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings stats, we found out that a company needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

89% Of Customers Choose To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile browser, people today prefer to read reviews on their cell phones.

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

89% Of Consumers Browse A Companies Responses To Reviews

Not only do many individuals check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Usually, 142 million customers check out Yelp every month. This is as excellent a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some negative reviews.

Source: Capterra

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Online Product Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and ranking data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies really make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Because the large majority of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal