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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.
Reviews and score data show people value the opinion of peers more than any other content.
Source: Collective Bias
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Choosing A Solution Provider
Reviews have an enormous impact on their decision when clients have to pick a service provider.
Source: DemandGenReport
89% Of Shoppers Like To Read Reviews Using Their Mobile Devices
Be it by means of an app or a mobile browser, everyday people choose to read reviews on their cell phones.
Source: Statista
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated material has an unassailable influence on customers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Since the huge bulk of consumers read reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Clients Might Spend 31% More With A Business That Has Great Reviews
Pay attention to this statistic. The more detailed other users explain your product and services, the more money you can charge and consumer review stats show us precisely just how much more.
Source: Martech Zone
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out customer reviews, concur that it increases their buying confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83 Percent Of Consumers Don't Trust Advertising
The conventional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust advertisements pick to pay attention to consumers' recommendations online.
Source: Statuslabs