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67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
Reviews have a massive impact on their decision when consumers have to choose a solution provider.
Source: DemandGenReport
Clients Might Invest 31 Percent More With A Business That Has Great Reviews
Take notice of this fact. The more detailed other users explain your product and services, the more cash you can charge and customer review stats show us exactly how much more.
Source: Martech Zone
98% Of Yelp's Website Visitors Bought From A Business They Found On The Site
Generally, 142 million customers visit Yelp each month. If you haven't claimed your totally free Yelp business page, this is as great a time as any.
Source: RevLocal
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
74 Percent Of Regional Companies Have At A Minimum, One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online ratings data, we found out that a company needs to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the general appeal of a website can just go so far when it comes to trust.
Source: Review Trackers
53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with scores alone.
Customer reviews make the statistics appear more authentic which is what the potential clients are searching for. Nearly a 3rd of consumers state written reviews are the only function that makes them believe the websites' reviews are helpful and relevant.
Source: Fan and Fuel
Many Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
89% Of Customers Want To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile internet browser, customers prefer to read reviews on their mobile devices.
Source: Statista