More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge effect user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Clients Review A Companies Replies To Reviews

Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

Consumers Might Invest 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The better other users explain your product or service, the more money you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly normally succeed, review sites help make certain of that.

Source: Statuslabs

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

89% Of Customers Prefer To Read Reviews On Their Smartphones

Be it via an app or a mobile web browser, people choose to read reviews on their mobile phones.

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics show a business's reputation doesn't affect just the consumers. Potential employees likewise look at rankings and read reviews.

Source: Deloitte