67% Of Customers Claim Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When clients have to select a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated material has an indisputable effect on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.

Online reviews are certainly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

89% Of Clients Browse A Businesses Feedback To Reviews

Not only do most consumers check out the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent increase.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Post A Review

More than a 35% would post a review to educate others about their customer encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

If A Company Deals With Issues Rapidly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Company

Consumers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

89% Of Consumers Like To Read Reviews On Their Smartphones

Be it via an app or a mobile internet browser, clients prefer to read reviews on their cell phones.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get a clear view of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Over Half Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Rating

This stat is among lots of that show the importance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more important than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for businesses with an ideal five star score.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Generally, 142 million customers check out Yelp monthly. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to customer review stats, a massive 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews first.

Source: Statista