Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of companies have excellent and exceptional rankings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

74 Percent Of Local Companies Have At Least One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online scores statistics, we learnt that a company requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats indicate a company's reputation doesn't affect simply the clients. Prospective employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

The Typical Review Length Has Gotten 65% Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers