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72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews
Irrespective of how enticing your marketing is, you still need client reviews. There's no way around it. Clients are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's consumers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star rating is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
Google Accounts For 57.5% Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read much more reviews to get a better idea of how the business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Since the large bulk of consumers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews
Staying connected with your customers creates trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.
As you might expect, clients who feel this way are more willing to spend more money with a business.
Source: Statuslabs
15% Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of potential consumers will not even consider doing business with a business they can't find opinions about.
Source: Statuslabs
89% Of Consumers Browse A Companies Responses To Reviews
Not only do many customers read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%
User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated material can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent increase.
Source: RevLocal