67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

74% Of Local Companies Have At Least One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online rankings stats, we discovered that a company needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out much more reviews to get a clear view of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a physician or an attorney.

Young people (age 18-35) are even more likely to employ an expert based on online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the same weight as recommendations from friends and family.

Source: Brightlocal

Just 6% Of Consumers Don't Trust Client Reviews At All

According to client review statistics, a whopping 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics show the general popularity of a site can only presume when it concerns trust.

Source: Review Trackers

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers check out Yelp each month. If you have not claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made rapidly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Over Half Of Customers Aged 25-34 Published Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To show the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

US Buyers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

When people read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You