88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Buyers

18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Just 6% Of Customers Do Not Rely On Client Reviews At All

According to client review stats, a tremendous 19% of consumers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When consumers have to choose a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

77% Of Customers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the prospective consumers are searching for. Almost a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get an idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone