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89% Of Consumers Like To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile browser, everyday people choose to read reviews on their smart phones.
Source: Statista
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and score data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also influence our purchasing preferences.
According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that four out of five users are more likely to trust a local business.
Source: RevLocal
53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
83% Of Consumers Don't Trust Advertising
The conventional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads select to pay attention to customers' recommendations online.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out customer reviews, agree that it increases their buying confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Income
Businesses that treat customers honorably typically flourish, review websites help ensure of that.
Source: Statuslabs
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the basic appeal of a website can just go so far.
Source: Review Trackers
Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, buying decisions are made quickly.
Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone