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54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star score is the first thing consumers see. Still, users pay attention to other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.
Source: Statista
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the huge impact user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a doctor or an attorney.
Younger people (age 18-35) are even more likely to work with a professional based on online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
A Lot Of Best Selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score really helps your overall score.
According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
The Majority Of People Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are purportedly the more vocal ones.
Source: Statista
83% Of Consumers Do Not Trust Advertising
The standard channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to focus on clients' recommendations online.
Source: Statuslabs
60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and ranking statistics reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
Since They Want To Buy A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.
Users come since they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70 Percent Of Customers Choose To Learn About A Business Through Reviews And Posts, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs
Reviews Shared On Twitter Can Boost Online Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo