Many Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Clients Might Invest 31 Percent More With A Business That Has Great Reviews

Take notice of this statistic. The better other users explain your service or product, the more cash you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When consumers have to choose a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some negative reviews.

Source: Capterra

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads select to pay attention to clients' recommendations online.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now understand why client reviews are so effective, many businesses apparently don't.

Source: LsaInsider

72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There's no way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine