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72% Of Clients Will Not Take Action Before They Read Some Reviews
Irrespective of how alluring your marketing is, you still need customer reviews. There's no skirting around it. Customers are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, concur that it increases their buying confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Customers Prefer To Read Reviews On Their Smart Devices
Be it via an app or a mobile web browser, folks prefer to read reviews on their mobile phones.
Source: Statista
60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the same weight as recommendations from loved ones.
Source: Brightlocal
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.
Source: Review Trackers
89% Of Customers Browse A Companies Responses To Reviews
Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
Reviews Published On Twitter Can Help Grow Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star score is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Typically two thirds of companies have outstanding and great rankings. Just 5% of businesses have a rating below 3 stars.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat customers well generally prosper, review sites help make sure of that.
Source: Statuslabs
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
The Average Review Length Has Actually Become 65% Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers