61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally 2 out of 3 companies have great and outstanding scores. Just 5% of companies have a rating below three stars.

Source: Brightlocal

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of potential customers won't even think about working with a business they can't find viewpoints about.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent boost.

Source: RevLocal

73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the would-be consumers are looking for. Almost a 3rd of consumers say composed reviews are the only function that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Given that the large majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics reveal that 63% of client reviews go on without a reaction. That's regrettable, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a website can just presume when it pertains to trust.

Source: Review Trackers

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

Reviews Published On Twitter Can Improve Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Many Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz