Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

American Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust advertisements select to take note of clients' recommendations online.

Source: Statuslabs

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the potential customers are searching for. Nearly a 3rd of consumers state written reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

More Than Half Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings stats, we learnt that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Only 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to client review stats, a massive 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Because the large bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Communicating with your consumers creates trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo