Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Considering that the vast majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores stats, we found out that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

More Than Half Of People Aged 25-34 Gave Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

77% Of Consumers Would Likely Leave A Review If They Were Asked

More than a 35% would submit a review to inform others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do miracles in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat clients fairly typically succeed, review sites help ensure of that.

Source: Statuslabs

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Reviews Published On Twitter Can Help Grow Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra