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95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
73% Of Consumers Think Client Reviews Are More Important Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Nearly a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are useful and relevant.
Source: Fan and Fuel
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management statistics indicate a company's reputation does not affect simply the customers. Potential employees likewise look at rankings and take a look at reviews.
Source: Deloitte
Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score in fact helps your overall rating.
According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
United States Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different aspects of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
If They Were Asked, 77% Of Customers Would Definitely Post A Review
More than a 35% would submit a review to educate others about their customer encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to post a review to assist other people with their decision making process.
Source: Podium
83% Of All Young People Were Invited To Submit A Review Recently
Of those asked, 80% of clients did leave a review. In general, companies have actually asked 66% of all customers to post a review on their company.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Clients
24% of US buyers consider reviews as 'very influential'.
To illustrate the importance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses in fact make use of them.
Although we now understand why client reviews are so powerful, most businesses apparently don't.
Source: LsaInsider
15 Percent Of Users Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of possible consumers will not even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
The Majority Of Clients Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
Software Application Reviews Influence Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
70% Of Consumers Choose To Find Out About A Business Through Reviews And Posts, Instead Of Ads
Ads are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs