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A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat clients well typically prosper, review websites help make certain of that.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of consumers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Because the huge majority of customers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
A Lot Of Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
If They Were Asked, 77% Of Consumers Would Likely Leave A Review
More than a 35% would post a review to advise others about their consumer encounter and 24% would likely direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other people with their decision making process.
Source: Podium
72% Of Clients Won't Take Action Unless They Read Some Reviews
Irrespective of how enticing your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
83% Of Consumers Don't Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to take note of consumers' recommendations online.
Source: Statuslabs
15% Of People Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of prospective clients won't even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
When clients have to choose a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally 2 out of 3 companies have good and outstanding rankings. Only 5% of companies have a ranking listed below three stars.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista