83% Of Consumers Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads select to focus on consumers' recommendations online.

Source: Statuslabs

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores statistics, we learnt that a business requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Because the vast majority of consumers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the enormous effect user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as advice from family and friends.

Source: Brightlocal

US Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

Reviews Published On Twitter Can Help Grow Online Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a legal representative or a medical professional.

Young people (age 18-35) are much more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social reviews stats, Facebook affects over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Service

This stat is among lots of that highlight the significance of online rankings. Now that news of customer satisfaction travels this fast, keeping your customers delighted is more vital than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for companies with a perfect five star score.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone