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83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads pick to focus on clients' suggestions online.
Source: Statuslabs
83% Of All Young Customers Were Invited To Give A Review Recently
Of those asked, 80% of clients did post a review. In general, companies have asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star score is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Consumers Like To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile browser, most people choose to read reviews on their mobile phones.
Source: Statista
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read much more reviews to get a better idea of how business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a medical professional or an attorney.
Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Only 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
15% Of Buyers Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15% of possible consumers won't even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
Online Item Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270 Percent
User review statistics show the purchase possibility for a product with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online ratings data, we learnt that a business needs to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone