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Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270%
User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review statistics show the general popularity of a website can only go so far when it pertains to trust.
Source: Review Trackers
90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management stats show a company's reputation doesn't affect just the clients. Prospective employees also take a look at scores and read reviews.
Source: Deloitte
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone