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The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
Recently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.
Source: Capterra
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Business
This stat is among lots of that show the significance of online ratings. Now that news of client satisfaction travels this fast, keeping your consumers happy is more vital than ever.
57% of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11 percent looked just for services with an ideal five star rating.
Source: Brightlocal
Online Item Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270%
User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
Many Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking really helps your overall score.
According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear people aren't satisfied with scores alone.
Written reviews make the statistics appear more authentic which is what the prospective clients are looking for. Practically a third of consumers say written reviews are the only function that makes them believe the sites' reviews are useful and pertinent.
Source: Fan and Fuel
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% increase.
Source: RevLocal
74% Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online scores data, we learnt that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews generally carry the very same weight as advice from family and friends.
Source: Brightlocal
United States Shoppers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.
Source: Statista