89% Of Customers Browse A Companies Feedback To Reviews

Not only do the majority of shoppers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Consumers Choose To Discover A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

Online Product Reviews About A Product Can Amplify Its Conversion Rate By An Incredible 270 Percent

User review stats show the purchase likelihood for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

83% Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads choose to pay attention to customers' recommendations online.

Source: Statuslabs

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

Because They Desire To Purchase An Item Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Sites.

Review sites are locations that people go to get the truth about a product, service or business . Since they have actually already formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an indisputable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and rating data show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Just 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to client review statistics, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

89% Of Consumers Want To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, consumers prefer to read reviews on their smart phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

The Average Review Length Has Become 65% Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers