One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an indisputable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

Reviews Published On Twitter Can Increase Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers go to Yelp each month. If you have not claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

70% Of Customers Prefer To Find Out About A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as advice from friends and family.

Source: Brightlocal

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and score stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics suggest a company's reputation does not impact simply the customers. Prospective employees likewise look at rankings and take a look at reviews.

Source: Deloitte

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

If A Business Takes Care Of Issues Quickly And Efficiently, 95% Of Dissatisfied Customers Will Return To A Business

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Just 6% Of Customers Do Not Rely On Consumer Reviews At All

According to consumer review stats, a tremendous 19 percent of customers constantly rely on online reviews and never ever a purchase without checking out reviews first.

Source: Statista

77% Of Clients Would Undoubtedly Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they recognize the huge impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc