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The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
The Majority Of Customers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
89% Of Consumers Browse A Companies Replies To Reviews
Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
73% Of Consumers Think Client Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Written reviews make the stats appear more authentic which is what the prospective customers are searching for. Almost a third of consumers state written reviews are the only function that makes them think the sites' reviews are beneficial and pertinent.
Source: Fan and Fuel
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a lawyer or a physician.
Young people (age 18-35) are even more inclined to work with an expert based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
Google Accounts For 57.5% Of All Reviews World Wide
As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Typically 2 out of 3 companies have exceptional and good ratings. Only 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's consumers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
98% Of Yelp's Browsers Bought From A Business They Discovered On The Website
Generally, 142 million customers go to Yelp monthly. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
A Single Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated content can do wonders in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% boost.
Source: RevLocal