American Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.

Source: Statista

61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of companies have good and exceptional scores. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats reveal the general appeal of a site can only presume when it pertains to trust.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies really utilize them.

Although we now know why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

If They Were Asked, 77% Of Customers Would Most Likely Give A Review

More than a 35% would leave a review to inform others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and rating stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

If A Company Makes An Effort To Solve Issues Quickly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business

Customers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do miracles in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

70% Of Consumers Choose To Learn About A Business Via Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal