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63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.
Source: Review Trackers
53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews typically bring the same weight as recommendations from family and friends.
Source: Brightlocal
Over Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Score
This stat is among numerous that highlight the value of online scores. Now that news of customer complete satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.
57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for services with a perfect five star ranking.
Source: Brightlocal
89% Of Customers Choose To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile web browser, everyday people choose to read reviews on their smart phones.
Source: Statista
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses
Given that the large bulk of customers check out reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
83% Of Clients Do Not Trust Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to take notice of customers' suggestions online.
Source: Statuslabs
89% Of Consumers Browse A Companies Replies To Reviews
Not only do most consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
15 Percent Of People Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of potential consumers won't even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs
Google Represents 57.5% Of All Reviews All Over The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers